In Islam, it is obligatory to cover the private parts of both men and women, and it is forbidden to expose them to others (Al-A’raf 7:26; Al-Ahzab 33:13; An-Nur 24:58; Muslim, “Hayz”, 74, 78). The use of women’s images in marketing commercial products has been discussed in relation to the prohibition of looking at non-mahram individuals (An-Nur 24:30-31) and the hijab verses (Al-Ahzab 33:33-59). There is no issue in trading products that are lawful and do not involve anything forbidden, but the use of women’s images is problematic. Islam places great importance on the privacy of women and commands them to be cautious of their attire and spiritual values when interacting with those who are not part of their immediate circle. Therefore, using women’s images in inappropriate ways in advertisements is not suitable from both a religious and moral standpoint.